Everyday over 150+ free classified ads are posted at Cool Cash and over 40+ classifieds are published in Free Biz Ads Direct.

It is becoming a common practice for individuals to submit sloppy classified ads. Here is a word of advice, if you are going to submit a sloppy classified ad, don't even bother submitting it. Why? Because no one is going to respond and you will just be wasting your time.

Here is a prime example of a sloppy classified ad.

make Big money with this program. Only $4 to invest!
I am already making some cash now. Conactt me if interested.
joe@thisadsucks.com

This is a bad classified ad that we receive regularly. Why? Read it, would you be contacting him?! When I refer to the word sloppy, I am not only referring to the style and grammer, I am referring to the content. That ad does not make me want to find $4 as fast as I can and contact the advertiser.

Here is a quick lesson on writing an effective ad. This will require you going back to your marketing class in high school. Remember the AIDA formula your teacher taught you? Well this formula applies to any form of advertising, including classified ads.

What is AIDA?

AIDA simply is:

A - Attention
I - Interest
D - Desire
A - Action

You must max out all these criterias to have a really powerful and effective ad. Here is my example of a classified ad that meets the above criteria.

I AM A LOSER! But I came out a winner with this new affiliate
program that I joined for only $4. I made $234 last week and I
just got started 2 weeks ago. Now it's your turn! Email me at
joe@thisadisgood.com for free information. Do it now!

Now lets analyze this classified ad and break it down to see how it meets the AIDA formula.

When you saw the opening sentence "I am a loser!", don't tell me that did not attract your attention. Of course it did because you don't hear that from someone and it made you curious to read on. So far the ad grabbed your attention (A).

The next line refers back to my attention getting sentence by saying "But I came out a winner". It should relate to our attention grabbing sentence. Don't use an attention getting sentence that does not relate to the ad. For example:

Lady Diana is still alive! Buy our new wave popcorn. Contact
joe@thisadisdeceiving.com for more information on how to order
this new popcorn.

Sure the first attention grabbing sentence worked but the since the rest of ad did not relate, it was sure to be a turn off for the reader.

Going back to the proper ad, the interest (I) was developed by telling the reader about the new program and how it has made the advertiser $234 so far.

The next step in the ad was to create the desire (D) in the
reader. This was done in the next sentence which reads: "Now it's your turn!". This creates the desire because the individual would like to make $234 also. Who wouldn't?

The final step was to create the action (A) in the reader to respond to your classified ad. This was reinforced by the last sentence which read: "Do it now!"

This was a quick lesson on writing an effective classified ad because without a good classified, it would be a waste of time to submit it to hundreds of resources. Apply the AIDA technique to your ad campaign and you will be sure to see much improved results.