This is the most difficult part in maintaining and growing your ezine.  It requires a lot of patience and dedication to increase your subscriber base.  I will outline a number of marketing campaigns that can be used to increase the circulation of your publication.

Develop a Web Presence

The number one marketing strategy to promote your ezine is to establish a web presence.  Developing a web presence provides web surfers with a chance to subscribe to your ezine on the Internet.

Search Engines

Do not overlook the power of search engines.  Search engines are considered one of the premier sources of bringing visitors to your web site.  A very high ranking for your web site can literally bring in thousands of subscribers to your ezine in a matter of months.

Give Away Free Ads

A method that you can use to initially build up your subscriber base is to offer all new subscribers one free classified ad in your ezine.

Trade Ads With Other Publishers

Another approach to increasing your circulation is to trade ads with other ezine publishers.  This is a very popular technique of quickly increasing your ezine circulation.  By bartering ezine ads, each publisher is getting free advertising for their ezine.

Write Your Own Articles

Another method to attract subscribers is to start writing articles for other publishers to publish in their ezines.  This will be great exposure for you and your ezine because most publishers will allow you to have your contact information at the end of your article.

Submit Your Ezine to Ezine Directories

Another good method is to post your ezine details to the many dedicated ezine web sites on the Internet that list ezines. Most people go to these web sites to find out what ezines are available and subscribe to the ezines that interest them.

Signature Files

Signature files are a good way to attract subscribers to your ezine.  A signature file is like an electronic business card after your name in an email.  Most email programs now have the capability to automatically attach your signature file at the end of the message.

Pay to Advertise in Other Ezines

When you initially start your ezine, you may not be able to barter ads with ezines that have a large number of subscribers. Since ezine advertising is a bargain cost, you may consider paying these ezines money to place a classified ad.

Offer Freebies

Another popular method of attracting new subscribers is to offer freebies.  Do you have a free electronic book that you can offer your subscribers?  This can entice people to subscribe to your ezine.

Write a Press Release

A press release is free publicity for your ezine.  If you can write a good release, be prepared for a ton of new subscribers.

Discussion Lists

Discussion lists enable individuals to share information and discuss a particular topic with each other.  Sending an email to the list address will automatically forward your message to all the subscribers on the discussion list.