Do you want to know what is a good way to entice your prospects
to order now rather than later?

This can be accomplished by creating a time deadline in your
sales letter.

Sales letters with a time deadline almost always outpull sales
letters that don't.  Stating a time deadline creates a sense of
urgency that will psychologically convince the prospect to order
your product or service now and not later.

An example of a time deadline is as follows:

<-- Example Starts Here -->

Order before January 10, 2003 and get 25% off the total purchase
price.

<-- Example Ends Here -->

A time deadline in your sales letter can apply to any item you
choose such as the price (as in the above example), bonuses,
features, etc.

Let's face it.

The chances of a prospect ordering your product or service after
he or she leaves your web site is extremely small, even if he or
she is convinced they will return at a later date and order
then.

That is why you have to get the order now and not later!

If you view quite a few web sales letters on the Internet, you
will see a lot of Internet marketers are using the "time
deadline" strategy.

With the power of Java scripts, you can now configure your web
sales letters to include a date that will change every day.

For example, some web sales letters might include the following:

<-- Example Starts Here -->

If you order before Saturday, December 28, 2002, 11:30 PM you
get the following free bonuses...

<-- Example Ends Here -->

This is what would appear on the web sales letter on Saturday,
December, 2003, convincing the reader that they better order
before the day is over so that they can get the free
bonuses that come with the sales offer.

The Java script will change this date every day so that when a
new prospect arrives on another day to the web sales letter, he
or she will think that they should order before THAT day is
over.

Although the Java script creates an *artificial* time deadline
that changes every day, the fact is it works and raises the
sales conversion ratio.

You need to tap into your prospect's emotions when he or she is
reading your web sales letter.  Any time you use triggers (such
as time deadlines), you will get them to respond quicker and
order your product or service at that moment rather than losing
the sale that otherwise may never have happened.