Along with the digital revolution there has come the advent of electronic books, or for short, ebooks.  Ebooks are a great invention that allows people to read books online.  This saves on paper costs and you can instantly transfer ebooks via the Internet or email.

Of course this new invention has opened up opportunities to publish books and sell them on the Internet.  There are even ebooks on the topic of creating your own ebook.  Of course a lot of these ebooks also promote that you can instantly make a fortune publishing your own ebooks.

Ebooks are now published for profit or as free giveaways to web site visitors or ezine readers.  Companies are creating ebook creation software like crazy, so now the average Joe can create an ebook very quickly.

But guess what?

Not only has the quality of new ebooks gone downhill, there are even people selling poorly written ebooks for profit.  They create extravagant emails making outlandish claims about the ebook.

Some graphic covers for ebooks look so good, that before you have even read the book, you have concluded it must be good.  People judge a book by its cover, and if an ebook has a very appealing cover, people will automatically equate quality with it.

Unsuspecting customers buy the ebook, only to be bitterly disappointed once it is downloaded.  How does this affect other publishers?  The customer is now hesitant to buy an ebook from anyone in the future for the fear of the same repeat disappointment.

This is the new challenge the respectable ebook publishers are trying to overcome.  However, this isn't easy.  With so many worthless ebooks floating around the Internet, it is hard to promote even the worthy and well-written ebooks.

The creation of ebooks has also made it easy for ebook publishers to be ripped off.  Sneaky individuals can easily order an ebook and if there is a guarantee, can easily return it for a full refund.  Since digital products cannot be returned, the customer gets a full refund and retains the ebook on their computer.

Is there a solution?  Maybe.

Ebook publishers need to get smart.  To overcome these two challenges, I predict that you will see ebook publishers start to offer intangible bonuses as part of the total package.

What do I mean?

For example, a publisher could offer twelve months of unlimited updates and free consultation.  These bonus items tend to be worth even *more* than the ebook itself.  Customers who try to rip off ebook publishers will NOT be able to take advantage of these free bonuses if they ask for a refund.

Secondly, offering these types of bonus items will increase the net worth of the entire package and it will make it easier to persuade a potential customer to purchase the ebook.
 

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