Not keeping track of your advertising results is pretty much the same as throwing your hard earned money at a dartboard.

It is basically a *hit or miss* campaign.

One of the key factors to making your marketing campaign effective is by tracking everything that you do, and I mean everything!

What key sales components can be tracked?

Here is a brief list:

* where you advertise
* your sales letter
* the price you charge
* your order options
* your web site load up time
* your advertising venue
* etc...

With these many key sales components, it is no wonder people who do not measure these factors are not making any money on the Internet.

Many new Internet marketers complain that they do not have time to measure the effectiveness of their advertising campaigns.  But my question to you is...

Can you afford NOT to?

Tracking your ads not only saves you money in the long run, but it also forces you to create the most optimal advertising campaign.

For example, how do you know that you have assigned the right price to your product or service?  You may be charging your customers only $29 for a product that they would gladly be willing to pay $49 for.

An easy way to find out what the optimal price for your product or service should be is by creating two identical ads with the only difference being the price.  You should also advertise in similar advertising environments (i.e. same topic) as not to skew your results.

Lets take a look at our imaginary results.

             1st Campaign    2nd Campaign
             ------------    ------------
Price:       $29             $49
Visits:      3,020           3,050
Orders:      33              24
Total Sales: $957.00         $1176.00

Both ezines brought in a similar number of targeted visitors and although the first campaign had more orders, the second campaign brought in more total revenue.

Conclusion: It was better to advertise with $49 price rather than the $29.

Many companies also test their banner advertising methods by fiddling around with the colours.  They change the colours on the exact banner and then run the various versions of the banner on the same web site.  They then sit back and track the results to see if colour influences the click-thru percent that the banner receives.

In the above examples, we only changed ONE variable.  In the first example it was price and in the second example, it was colour.  Now, can you imagine what you sales would have been if you could determine what the optimal price, sales letter, colours, order options, web site load up time, advertising venue, etc., should be?!

Let me show you the entire impact in the following example:

Lets assume that you sell cowboy boots on your web site.  For every 10,000 visitors, you make 300 sales.  Now lets say we tweak up each factor the best that we can, the following results should appear.

                   Impact On Sales   Increase In Sales
                   ---------------   -----------------
Change Factor #1         5%                 15
Change Factor #2         2%                  6
Change Factor #3         8%                 24
Change Factor #4         12%                36
Change Factor #5         4%                 12
Change Factor #6         14%                42

Total extra sales: 135

Therefore I increased my sales by a whooping 45% by changing my key sales components to their optimal levels.  How do you find the optimal level for each key sales component?

Testing!
Testing!
Testing!

Oh, by the way, to find the optimal level for each key sales component you will have to, well you guess it, TEST!

Advertising tracking will become a science for you and you will be able to predict the results with confidence every time you advertise.

Once you get everything down pat, you will be able to determine how much money you will make with your next advertising campaign.

Listen to my device little Jedi, and you too will have the advertising *force* behind you!
 

Want to read more of my articles?
http://www.freecoolcash.com/articles

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Gauher Chaudhry is editor of Cool Cash Ezine.  You can subscribe
by sending an email to subscribe@freecoolcash.com with "sub-art"
in the subject.  Join Gauher's two-tier affiliate program by
promoting his latest book "EZ Money With Ezines."  Gauher
teaches individuals how to make thousands of dollars in
the ezine publishing business!  http://www.ezmoneywithezines.com
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