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"Hey Visitor, Will You Marry Me?" Copyright © 2003 By Gauher Chaudhry, All Rights Reserved. For those of you that are married, when you first tried courting your potential partner, did you ask them to marry you on the first meeting? No, of course not. That may have resulted in a weird look or a slap in the face. Not only that, but you may have killed your chances of ever courting that person. Then why do we, as Internet marketers, pressure our web site visitors with our high pressure sales letters on their first visit? Believe it or not, trying to convert a visitor into a customer is very much like trying to court a potential partner. As strange as this may sound, these two processes are very similar. When courting a partner, to get a first date, you usually ask for a phone number and permission to call them. Similarly on the Internet, the first thing you should be doing is asking the visitor for his or her email address and permission to email them. In a relationship, you continue dating your potential partner and at the same time you learn a little more about them until you feel comfortable enough to ask for a commitment. Wooing a customer on the Internet is no different. You need to wait until you have developed a trusting relationship with your prospect before you hit him or her with your sales pitch. One of the best methods to woo a customer is to offer upfront value in exchange for their email address. One of the common method the Internet marketers use is by offering a free ebook in exchange for an email address. This works quite well, but in order to create a trusting relationship you need a process that puts you in direct contact with you prospect on a regular basis. I do this by offering a content-packed autoresponder course on a topic that they are already interested in. For example, for my latest electronic book "Ad Gladiator", <http://www.adgladitor.com> when people exit the web sales letter, a pop up window appears asking them to subscribe to a five day autoresponder course on how to write a good solo ad. By offering them the option to sign up to my autoresponder course, this gives me the opportunity to develop a relationship and eventually sell the intended product. Why do autoresponders work quite well? One of the most powerful selling tactics is guilt. When Internet marketers continually provide value and over deliver with valuable content that benefits the redaer, it is almost as if the prospect feels obligated to buy the marketer's product or service. Similarly, if you write an autoresponder course that offers incredible value for the reader, they will feel somewhat obligated to purchase the product or service that you pitch at the end of the autoresponder course. Bottom line, try building a relationship first with a prospect and you will find it much more easier to sell your products and services to that person over time. If you are interested in learning how to create content-packed autoresponder courses that converts prospects into customers with ease, take a look at my newest resource, Automatic Goldmine <http://wwww.automaticgoldmine>. Automatic Goldmine will teach you the secrets to creating awesome autoresponder courses that will have your readers hanging onto your every word. As a bonus, you also get a copy of "The Greatest Autoresponder Courses," which you can model your own autoresponder course after. Click
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